Cola Team to invest $14.5M to accelerate Cola.wager growth approach – European Gaming Business Information

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Cola Team, a world-course game titles and amusement expert, is increasing the iGaming arm of its firm, Cola.wager, with a $14.5m financial commitment.

This substantial investment follows on the again of Cola.wager securing a fourth African gambling license in the continent’s second premier gambling current market, Nigeria. This new addition provides to Cola.bet’s present-day stable of extremely profitable African operations Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et).

This most recent sporting activities betting license was granted by the Lagos State Lotteries Board to a locally integrated, Cola.bet subsidiary corporation, Cola Video games Minimal. The Nigerian marketplace is identical to Ethiopia’s in that the two are really retail centric alternatively than online centered. It was a strategic transfer for Cola.bet to leverage its blueprint and successes in Ethiopia to efficiently grow into Nigeria.

The betting operator delivers a modern, mobile-1st proprietary platform tailored for each founded and quick-creating markets. The Cola.guess platform is quickly adjustable, customisable and gives seamless integrations. All area payment solutions are also integrated onto the platform wherever companions can discover a extensive choice of athletics occasions, esports and on line casino video games. To further more assistance Cola Group’s companions there is a entire consulting provider, which includes a licensing brokerage, that delivers obtain to localised knowledge and ideal exercise in each functioning area.

As Cola.wager continues to grow its sporting activities betting and iGaming presenting, dependable gaming stays a main concentrate. Cola.bet excels at delivering means to permit consumers to get pleasure from gaming responsibly. Aside from aforementioned licenses, Cola.wager also holds a Curaçao gambling license and is in the system of getting licenses in the regulated marketplaces of Africa, LATAM and Europe. This will facilitate the growth plans of the enterprise.

Dinu Bors, Cola.bet’s COO stated: “Cola.guess delivers an outstanding customer-initially expertise and the launch augments our global ambitions inside the iGaming space. The system is hugely customisable and grants B2B companions instantaneous access to curated articles for a myriad of markets. We’ll be rolling-out several ground breaking features more than the coming months, we’re only just obtaining began.”

Dana Varnytska, Cola.bet’s CMO followed: “Our technique is built on a localised programme which has been formulated through complete investigate into industry nuances and participant desire. Gamers will reward from bespoke bonus promotions and incredibly aggressive odds on the most preferred events”.