Pollard Banknote Limited is happy to announce that, pursuing a aggressive procurement course of action, it has been awarded a principal deal from Danske Lotteri Spil A/S, Denmark’s countrywide lottery, to supply prompt ticket printing and relevant services. Below this agreement, Pollard Banknote will continue on to print the Lottery’s instant tickets until finally July 31, 2025.
This new contract marks the continuation of the strong partnership in between Pollard Banknote and Danske Lotteri Spil A/S, which commenced in 2008. An vital commonality in between the two businesses is their comprehension of the substantial function innovation performs in attracting new players and keeping the enjoyment of present gamers.
As a outcome, constant innovation has been a hallmark of this extremely collaborative connection. Many of the Lottery’s most common game titles have used revolutionary Pollard Banknote print approaches, these kinds of as Scratch Tab™, Scratch FX™, Eco Scratch ReNew™, and neon inks. The Lottery’s holiday break game titles, these types of as Pakkejagt, Julekalender, and Den retail store julekalendar—all printed by Pollard Banknote—continue to be income-driving perennial favourites in the Danish industry.
“We are extremely delighted to lengthen our longstanding partnership with the Danish Lottery,” stated Michelle Annandale, Vice President, Worldwide Revenue & Advertising and marketing, Pollard Banknote. “We are focused to supporting the Lottery’s goal of broadening participant engagement as a result of the growth of its instant ticket portfolio with new ideas, as effectively as the introduction of increased price factors that leverage our unique and impressive solutions.”
“Pollard Banknote has been a fantastic collaborative associate for us. Under this new contract, the Lottery will be ready to carry on to advantage from the company’s numerous impressive choices that increase and incorporate price to our instantaneous video games and enable push gross sales and help fantastic results in in Denmark,” explained Malene Hyldig, Head of Instantaneous Games, Danske Lotteri Spil A/S. “Additionally, we value Pollard Banknote’s expertise in the lottery field and particularly in the European marketplace.”
Started out in 1949, Danske Lotteri Spil A/S is a subsidiary of Danske Spil A/S and is component of the Danske Spil Team. Lottery proceeds aid athletics, culture, overall health, security of the ecosystem, and other great will cause throughout Denmark. The Danske Spil Group is 80 per cent condition-owned, though the Nationwide Olympic Committee and Sporting activities Federation of Denmark individual 10 %, and the Danish Gymnastics and Sports activities Associations own the remaining 10 p.c.